Elastic Antibody Clair_MVA2014

Elastic and Antibody: MTV Video Music Awards 2014

At first glance, Patrick Clair‘s tasteful, minimalist and dark aesthetic seems a strange design choice for programming as crass and loud as the MTV Video Music Awards, but the contrast between packaging and content is just what this show needed to keep it from spiraling into a rabbit hole of hubris and inanity.

The title’s circular forms extended into the show content as they “exploded into vibrant, crazy generative turbines of color, form and movement – each a unique sculptural signature of the video they represent.”

Antibody and Elastic handled the design for the show’s branding and broadcast design.

Executive Producer: Lee Lodge
Coordinating Producer: Chase Simonds
Production Coordinator: Sara Miller
Design Studio: Elastic
Creative Director: Patrick Clair
Design & Animation Lead: Raoul Marks
Designer: Paul Kim
Animation: David Do, Peter Murphy, Alan Chen
Producer: Carol Collins
Executive Producer: Jennifer Sofio Hall
Editorial: Rock Paper Scissors
Editor: Austyn Daines
Assistant Editor: Arielle Zakowiski
Producer: Lauren Wilson
Audio Design: Cryptext
Additional Audio Design: Trumpdisco

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