Epic Games vs Apple: “Nineteen Eighty-Fortnite”
The battle between Epic Games and Apple over Fortnite and App Store payment policies has at least one upside: this 45-second animated takedown of Ridley Scott’s 1984 Super Bowl commercial casting a worm-infested apple as Big Brother.
Epic Games filed suit after Apple removed Fortnite from the App Store for allowing fans to circumvent the App Store payment system and therefore the 30% commission Apple retains.
The Epic suit claims “Apple has become what it once railed against: the behemoth seeking to control markets, block competition and stifle innovation.”
After removing the app, Apple stated: “Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result, their Fortnite app has been removed from the store.”
Watch the original Apple “1984” spot below:
Client: Epic Games
Production: Epic Games