Working thru California agency Butler Shine Stern & Partners, director Diego Berakha and the crew at 1stAveMachine in Buenos Aires mash together live-action and a slew of animation and design styles for this phase two promo of the ESPN app.

Diego Berakha at 1stAveMachine Buenos Aires: “Something I did with this and the previous campaign, was think about the project more as a music video rather than a commercial spot, and to create something that was vibrant and fun to watch – almost like a sports music video.

“In this new edition, we tried to push the graphics and fun even further, focusing less on the app interface and more on the sports.”
 

Client: ESPN

Agency: Butler, Shine, Stern & Partners
Group Creative Director: Sinan Dagli
Art Director: Kelly Bernard
Copywriter: Rodd Naimi
Executive Producer: Nicole Schofield
Head of Production: Liz Corsini

Production: 1stAveMachine, Buenos Aires
Director: Diego Berakha
Partner & Executive Producer: Sam Penfield:
Managing Director/Executive Producer: Lautaro Brunatti
Executive Producer: Sabrina Elizondo
Post Producer: Toby Rubin-Sowers
Production Coordinator: Eva Amuchastegui
Editor: Mauro Caporossi
Designers: Nahuel Rollan, Juan Barabani, Eloy Krioka
Cel animator: Lucia Vidal, Agustina Ghibaudi, Patrikius Rex
2D animator: Leandro Feuz, Cyril Izarn
Clean-up/Compositor: Humberto Paytuvi

Rotoscope: Boss VFX