The all-Stockholm team of 3D specialists Studio Taktil and PJADAD (Petter Johansson Art Direction and Design) take you deep inside IKEA’s new Huvudroll, a plant-based update to the classic Swedish meatball.

Watch the making of:
 

 

Client: IKEA
Agency: PJADAD
Production: Studio Taktil
Director: Studio Taktil