The updated Glyph Matrix micro-LED dot matrix screen on the Nothing Phone (3) (used for notifications, alerts, etc.), receives a cool, clean spotlight in these new product films courtesy of CD Kristian Glenn and the motion team at FutureDeluxe.
Kristian Glenn: “These films present the Phone (3) not just as a product, but as a Nothing brand moment, a new kind of experience. We focused on celebrating the phone’s functional and intentional aesthetics, with the Glyph Interface positioned as a new mode of interaction, rather than just another notification system.
“The films strike a balance between design and clear storytelling, helping audiences connect with the precision engineering at the heart of the device.”
“Through a bespoke visual and motion language that builds on Nothing’s distinct identity, the films strike a balance between design and clear storytelling, helping audiences connect with the precision engineering at the heart of the device.
“The creative challenge was to communicate advanced technical features in a way that felt intuitive, engaging, and fun, steering away from the usual cold, technical tone.”
Client: Nothing
Global Director Brand & Creative: Ryan Latham
Art Director: Fin O’Neill
Senior Producer: Kat Brazil
Production: FutureDeluxe
Director: FutureDeluxe
CD: Kristian Glenn
EP: Andy Hopkinson
Senior Producer: Kavita Daggar
Producer: George Cooper
Art Director: Yas Vicente, Joey Phinn
Designer/animator: Karmo Jarv, Yoritomo Shoji, Martin Cusano, Sasha Gudkova
Modeler: Ben Pilgrim