Finding Love in a Doublemint “Doodle”

Psyop directors Marie Hyon and Marco Spier conjure an array of emotions with tiny, cute, and carefully designed characters in this sweet twist on the classic boy meets girl arc.

From Psyop: “With the performance of our animated characters just as crucial as the live action talents’, the design team went through many rounds of character development before finding the perfect set of characters who embodied the spirit of hand-drawn doodles while having personalities that could win over any heart.”
 
Doublemint Doodle commercial by Psyop | STASH MAGAZINE

Doublemint Doodle commercial by Psyop | STASH MAGAZINE

Doublemint Doodle commercial by Psyop | STASH MAGAZINE

Doublemint Doodle commercial by Psyop | STASH MAGAZINE

Doublemint Doodle commercial by Psyop | STASH MAGAZINE

Doublemint Doodle commercial by Psyop | STASH MAGAZINE

Client: Wrigley
Agency: BBDO Shanghai
Production: Blue Moon Productions
Production: Psyop
Directors: Marie Hyon, Marco Spier
 
 
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