MPC Finlandia | STASH MAGAZINE3

Finlandia “1000 Years of Less Ordinary Wisdom”

Riveting 2.5 minute centerpiece for the new Finlandia “1000 Years of Less Ordinary Wisdom” campaign by Knucklehead Director Siri Bunford thru Wieden+Kennedy London. Killer cut by Xavier Perkins (Lucky Cat) and Adam Marshall (Whitehouse Post) with MPC providing Flame work and grade.

According to the release, the team: “Scoured the world to find people that embody the ‘less ordinary’ spirit, and whose ages total one thousand years. The team interviewed each of these characters with the ambition of distilling their wisdom into a documentary-style film, aiming to inspire others to lead a ‘less ordinary’ life.

“From a drag-wrestler in New Mexico’s take on confidence, to a former double agent’s view on identity, the film’s nuggets of wisdom aren’t the usual, saccharine and predictable set of platitudes. 1000 Years of Less Ordinary Wisdom delivers life advice that could only come from those who together have truly lived ten centuries of ‘less ordinary.’”

Client Finlandia

W+K LONDON
Creative Directors Scott Dungate, Graeme Douglas
Copywriter Paddy Treacy
Art Director Mark Shanley
Executive Creative Directors Tony Davidson / Iain Tait
Executive Producer Danielle Stewart
Group Account Director Paulo Salomao
Account Director Matt Owen
Account Manager Sophie Lake
Head of Planning Beth Bentley
Planning Director Martin Beverley
TV Producer Michelle Brough

TV PRODUCTION
Production Company Knucklehead
Director Siri Bunford
Executive Producer Matthew Brown
Director of Photography Ben Smithard
Editorial Company Lucky Cat / Whitehouse Post
Editor Xavier Perkins (Lucky Cat) / Adam Marshall (Whitehouse Post)
Post Producer Anandi Peiris

VFX Company MPC
VFX Supervisor Bill McNamara
Flame Artist Bill McNamara
VFX Producer Anandi Peiris
Grade MPC
Colourist Matthieu Toullet
Titles/Graphics Ryan Teixeira

Music + Sound Company Factory
Sound Designer Anthony Moore & Phil Bollard
Song ‘Undeniable’ by Richie Sosa

INTERACTIVE PRODUCTION
Interactive Producer Dom Felton

SOCIAL
Art Director Mark Shanley
Copywriter Paddy Treacy
Creative Producer Amy Leach
Creative Community Manager Anna-Claire Clendon
Creative Artworker Dan Smith
Photographer Todd Antony, Peer Lindgreen, Nico Englebrecht
Retouching Stanley’s Post
Head of Design Karen Jane
Designer Ryan Teixeria
Photographer Todd Antony, Peer Lindgreen, Nico Englebrecht
Agent Wyatt Clarke & Jones
Art Buyer Amy Leach

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