Radugadesign Heads “Into the Arctic” in a Two-Story Ice Cube

Moscow studio Radugadesign wraps an exhibition stand in massive 20-foot high video screens to create an impossible-to-ignore presence for Russian oil giant Gazprom Neft at the St. Petersburg International Economic Forum.

Radugadesign CD Vitaliy Yurtaev: “This project appeared in the center of the main company pavilion at the exhibition — it is seen as a giant ice cube, which became a portal to the world of the far North and its marine inhabitants.

“In total, we developed the concept of the stand, created eight minutes of the motion design for the exterior, and designed the interior of the pavilion and the visual identity of the project.”
 
 
Radugadesign Into the Arctic Gazprom Neft | STASH MAGAZINE

Radugadesign Into the Arctic Gazprom Neft | STASH MAGAZINE

Radugadesign Into the Arctic Gazprom Neft | STASH MAGAZINE

Radugadesign Into the Arctic Gazprom Neft | STASH MAGAZINE

Radugadesign Into the Arctic Gazprom Neft | STASH MAGAZINE
 
Client: Gazprom Neft
Chief of marketing communication: Ekaterina Timofeeva
Head of event marketing: Alexander Krechetov
Event marketing executive: Anastasiia Murgulets
Art director: Eugenia Antonova

Production: Radugadesign
Creative director: Vitaliy Yurtaev
Chief executive producer: Ksenia Karamnova
Producer: Evgeny Pererva
Creative producer: Alina Zakharova
Line producer: Nikolay Shamaev
Account manager: Oksana Grigoreva
Production director: Nikolai Palashchenko
Art director: Alexander Abramov
Technical director: Andrey Kubyshin
Supervisor: Sergey Nikitin
Concept artist: Kirill Koblov, Sergey Voronov, Alexander Abramov
Motion designer: Sergey Nikitin, Ivan Zakharov, Yaroslav Primachenko, Denis Mitrofanov, Boris Borisov, Dmitry Kozlov
Modeller: Polina Mukhina
Rigger: Maxim Andreev
Architect: Kirill Koblov
Creative coder: Aleksei Roudenko

Case videography: Vadim Ivanov
Case drone operator: Dmitry Varavin
Case video editor: Denis Zubritsky

Sound designer: Alexander Trofimov

Immediate Byte