Illo creative director Ilenia Notarangelo in Turin, Italy: “Flowe is the fintech app developed by Mediolanum Bank for the Generation Z audience, providing a guide for first bank accounts and useful tips on saving.

“We designed more than 200 assets for the app. Mixing an eco-friendly approach with gaming visuals that reflected the brand’s identity, we created an entire system of illustrations, adding animations as well.

“We focused on a color palette that reflected the bank’s green approach, blending natural elements with dark colors and hints of glow and contrasting colors.

“In order to render the experience more immersive and personal, we also created a main character that acts as a guide throughout the app’s functions.

“Certain instances or copywriting required a more detailed, conceptual, or abstract approach to illustrations so we introduced the hand element to maintain a certain human touch and overall coherence.

“Real-life objects get the same Flowe treatment: shopping bags sport botanical graphical elements, while hourglasses are aglow with fireflies. Everyday items get a mystique makeover, entering the Flowe universe.

“We designed the characters with a young diverse audience in mind, bringing an urban touch to the natural world with outfit details and other relatable elements blending in the mix.”
 

Client: Mediolanum Bank

Production: Illo
Creative Director: Ilenia Notarangelo
Client Direction: Luca Gonnelli
Art Direction/Design: Cristina Pasquale
Illustration/Character Design: Sofia Buti
Character Design: Arianna Cristiano, Anya Derevyanko
Animation Lead: Laurentiu Lunic
Animation David Cubitt
Portfolio Video Case Study: Giovanna Crise
Coordination/UI Design: Sketchin