UK child protection charity NSPCC continues their string of heartfelt animated brand films with “Tipping the Scales,” an assured and elegant explainer from London design and animation agency Fred & Eric.

Fred & Eric: “We created an illustration style that would emotionally engage a wide target audience – visualizing the narrative through real-life moments before describing the more scientific themes using the Tipping Scales metaphor.

“The balance theme evolved into our animation; a flowing journey with unexpected changes of scale and perspective creating twists and turns.

“The result is a serious but hopeful film which can be easily understood and shared as a tool to help children speak out, and adults to take action about abuse.”
 

Client: NSPCC

Production: Fred & Eric
Producer: Jamie Pigram, Sarah Killeen
Creative director: Maggie Rogers
Design/animation: FAB