Riff Raff Signs Johnny Kelly to Directing Roster
April 2, 2026
Vancouver design and animation studio Global Mechanic teams with AIM Creative Studios in Portugal for a series of vibrant and painterly brand films for the University of British Columbia thru Canadian agency ONE23WEST.
Chris Brodie, EP at Global Mechanic: “The UBC Push Forward campaign was a nice challenge. With the deadline only 11 weeks away, the deck called for a sophisticated look: painterly, line-and-fill, and mixed media were tabled as solutions for the creative ask.
“Using too many tricks would undercut the call for sophistication, so a frame-by-frame animation approach was required to achieve the level of quality we desired.”
“After a rigorous design process, UBC was drawn toward the versatility and tactile nature of our painted mixed media option. Using too many tricks would undercut the call for sophistication, so a frame-by-frame animation approach was required to achieve the level of quality we desired.
“As production started, the media buys shifted, and we had to fast-track one spot for an early delivery. What would normally be a batched workflow became a sprint for the first spot, which had the added benefit of helping us work out some of the knots in our pipeline.”
“Wildfire” (above)
Client: University of British Columbia
Agency: ONE23WEST
Production: Global Mechanic, AIM Creative Studios
EP: Chris Brodie, Jonas César
CD: Bruce Alcock
Producer: Tiago Ribeiro
Director: Alexandre Sousa
Project Manager/Animation Supervisor: Daniela Carvalho
Art Director/Illustrator: Claudio Marinkovic, Felipe Fiori
Animation Director: Alexandre Sousa, José Teixeira, Nuno Gonçalves
Animator: Alexandra Braga, Alexandre Sousa, Ana Luísa Farinha, Cristina Neto, Daniel Roque, José Teixeira
Motion Designer/Compositor: André Cunha, Jorge Ramos, José Teixeira, Kevin Herrmann, Nuno Gonçalves, Sara Tomas
