“GUNEE Homme” Brand Video by Thomas Gugel
Euro fashion label GUNEE takes the road less traveled by avoiding product shots in this latest video for their men’s wear line directed and animated by Thomas Gugel, a freelance designer and digital artist based in Cologne, Germany.
Thomas Gugel: “The materials and shapes of the animation almost naturally evolved by comparing the different parts of the hand-drawn pattern with photographs of rock formations – footage I collected over the last years of traveling – never sure what I could use these for.
“When I was pitching some first ideas to GUNEE, the two founders were courageous enough to consider the final concept as their image-clip and were willing to leave the creative process and the production mostly unrestrained.
“This working relationship created the opportunity to dig deeper into Redshift as the main Render-Engine. Plus, scripting customized python generators in Cinema4D to speed up the production workflow.
“The python scripts were mainly used as a bunch of little helpers. Stuff you can do with standard Cinema4D tools, but it did its purpose much quicker and more customized to my needs.”
Client: GUNEE Homme
Concept: Thomas Gugel, Eugen Laitenberger
Design/animation: Thomas Gugel