London-based director/3D artist Vladislav Solovjov and Steelworks Studio, whose lovely CG experiment we featured here, reteam for this dramatic product film highlighting the details of a special edition Halo gaming chair.

The chair is the result of a collaboration between US furniture manufacturer Haworth, the Halo game franchise, and the United Nations Space Command (UNSC). 

From the team at Steelworks: “We wanted not only to present the product with our compelling scope of CGI capabilities but also intersperse eye-catching sci-fi environments to match the aesthetics of the famous Halo game franchise using additional animations.

“To highlight both the elegant shape of the Haworth chair as well as the most subtle product features, we built custom lighting setups to emphasize even the most subtle design features and details. This includes the Emblem Edition of the Gaming Chair as well as code number verification embroidery nodding to the legendary Master Chief Spartan-II soldier.”
 

 
Client: Haworth

Agency: Ayzenberg

Production: Steelworks
Director/animator: Vladislav Solovjov

Music/sound design: Echoic