IKEA Home Shame commercial | STASH MAGAZINE

Rapping Up a Little “Home Shame” for IKEA

UK VFX powerhouse Electric Theatre Collective creates a cast of toys and tchotchkes revealing the hard truth about a family’s home in IKEA’s first Christmas spot courtesy of MJZ director Tom Kuntz and Mother London.

The original track, overseen by Dave Bass and Arnold Hattingh at Wake the Town, was voiced by legendary MC D Double E.
 

 
 
IKEA Home Shame commercial | STASH MAGAZINE

IKEA Home Shame commercial | STASH MAGAZINE

IKEA Home Shame commercial | STASH MAGAZINE

IKEA Home Shame commercial | STASH MAGAZINE

IKEA Home Shame commercial | STASH MAGAZINE

IKEA Home Shame commercial | STASH MAGAZINE
 

Client: IKEA

Agency: Mother

Production: MJZ
Director: Tom Kuntz
Producer: Emma Butterworth
Production Manager: Daniel Gay
Production Designer: Chris Oddy

VFX/post: Electric Theatre Collective
VXF Producer: Magda Krimitsou
VXF Coordinator: Larisa Covaciu
VXF Creative Director: James Sindle
2D Lead: James Belch
3D Lead: Patrick Krafft
2D Artists: Chris Fraser, Tomer Epsthein
3D Artists: Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard Fry
Colourist: Luke Morrison

Edit: The Whitehouse
Editor: Russell Icke

Music Supervision: Dave Bass and Arnold Hattingh @ Wake the Town
Sound: 750mph
 
 
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