When All You Can Burgers Is Think About
UK directing duo Alex Mavor and Ed Kaye (aka The Sacred Egg) reteam with the MPC VFX crew to cook up an impossible-to-ignore spot guaranteed to boost awareness of Postmates in the tough and crowded US food delivery business. [Read more]
Rapping Up a Little “Home Shame” for IKEA
UK VFX powerhouse Electric Theatre Collective creates a cast of toys and tchotchkes revealing the hard truth about a family’s home in IKEA’s first Christmas spot courtesy of MJZ director Tom Kuntz and Mother London. [Read more]
Juan Cabral and MPC Duel for No7
MJZ director Juan Cabral and the MPC London VFX team “celebrate the internal power and energy that cosmetics can bring” in this dramatic 60″ spot featuring American Olympic saber fencer Monica Aksamit. [Read more]
Updating Ridley Scott’s 1973 Hovis Spot
Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Read more]
Behind the Scenes: IKEA “The Joy Of Storage”
Here’s how the CG (from MPC) and the puppetry (from Jonny & Will at Blinkink) came together to make Dougal Wilson‘s new IKEA spot so engaging. MPC’s 3D and 2D teams completed over 35 VFX shots in three weeks, including the creation and animation of the T-shirts and multiple location enhancements. [Read more]
Dougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”
A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first major-league awards threat of 2015. [Read more]
