IKEA Home Shame commercial | STASH MAGAZINE

Rapping Up a Little “Home Shame” for IKEA

UK VFX powerhouse Electric Theatre Collective creates a cast of toys and tchotchkes revealing the hard truth about a family’s home in IKEA’s first Christmas spot courtesy of MJZ director Tom Kuntz and Mother London. [Read more]

No7 Monica Aksamit | STASH MAGAZINE

Juan Cabral and MPC Duel for No7

MJZ director Juan Cabral and the MPC London VFX team “celebrate the internal power and energy that cosmetics can bring” in this dramatic 60″ spot featuring American Olympic saber fencer Monica Aksamit. [Read more]

Mother_Hardstaff_Hovis | STASH MAGAZINE

Updating Ridley Scott’s 1973 Hovis Spot

Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Read more]

Behind the Scenes: IKEA “The Joy Of Storage”

Here’s how the CG (from MPC) and the puppetry (from Jonny & Will at Blinkink) came together to make Dougal Wilson‘s new IKEA spot so engaging. MPC’s 3D and 2D teams completed over 35 VFX shots in three weeks, including the creation and animation of the T-shirts and multiple location enhancements. [Read more]

MPC Dougal Wilson IKEA | STASH MAGAZNE

Dougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”

A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first major-league awards threat of 2015. [Read more]

MPC: Money Supermarket “Elephunk” Behind the Scenes

MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.

MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”

“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”

Watch the VFX Breakdown and the finished spot below:

Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Read more]