Institut Paul Bocuse Naming campaign by Cyril Calgaro
Art director and motion designer Cyril Calgaro in Lyon, France: “I created this video for a campaign to promote a naming campaign for the Institut Paul Bocuse in Lyon.
“The donators will have their name engraved in leather and attached to the back of one of the student chairs. I mixed illustrations with photographic textures to give a sense of the materials used for the leather and the chair.”
Client: Institut Paul Bocuse
Director/animator/illustrator: Cyril Calgaro
Storyboard: Cyril Calgaro