Institut Paul Bocuse Naming campaign by Cyril Calgaro

Art director and motion designer Cyril Calgaro in Lyon, France: “I created this video for a campaign to promote a naming campaign for the Institut Paul Bocuse in Lyon.

“The donators will have their name engraved in leather and attached to the back of one of the student chairs. I mixed illustrations with photographic textures to give a sense of the materials used for the leather and the chair.”
 
Bocuse Institute Naming campaign | STASH MAGAZINE

Bocuse Institute Naming campaign | STASH MAGAZINE

Bocuse Institute Naming campaign | STASH MAGAZINE

Bocuse Institute Naming campaign | STASH MAGAZINE

Client: Institut Paul Bocuse

Production: Networks
Director/animator/illustrator: Cyril Calgaro
Storyboard: Cyril Calgaro​​​​​​​

Music/sound design: Pauline Le Caignec
Voice over: Valentin Dilas
 
 
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