James Allen Heredia “Liars Need Good Memory”
James Heredia, a senior in the Motion Design program at Ringling College of Art + Design, mines his experiences growing up in Miami for this emotional and graphically striking graduation film. “I’ve always had a hard time trying to fit in with the ‘right’ crowd, so the notion of crafting an image to appeal to the ‘right’ audience is a reoccurring theme in my creative work.
“Growing up I used lying as a tool to boost my confidence, and to make life a bit more interesting and special. I used lying to maintain a sense of harmony around me. I eventually had to catalog my lies and had to keep track of what I said, and to whom. That’s how the title, Liars Need Good Memory, came to be.”