WPP Production Appoints John Paulson Managing Director, New York
June 17, 2026
Veteran CG director/motion designer Joan Moreno teams with Amsterdam prodco FutureFrank to craft a surgical piece of gothic sci-fi as an extension of the new multi-artist FutureFrank® t-shirt collection.
Joan Moreno: “Artifex Creatura is a short animated piece that takes the form of a fictional technical document: a classified upgrade protocol for the organic nervous system, presented through the unlikely subject of an insect.
“The project began from a deceptively simple premise: if organic life can be understood as a form of highly evolved technology, then perception itself may have structural limits – not circumstantial or chosen, but embedded in the architecture of consciousness.
“‘Artifex Creatura’ is a short animated piece that takes the form of a fictional technical document: a classified upgrade protocol for the organic nervous system.”
Artifex Creatura explores this possibility with a dry and subtle sense of humor, presenting the speculative idea that perception itself might be upgraded, like firmware.
“The visual language of the piece is constructed entirely around the aesthetics of technical documentation. The insect appears in three visual configurations: a wireframe schematic, a translucent version, and a fully rendered object.
“Each state exposes a different register of the same subject, structure, anatomy, and presence, without any of them acting as a definitive representation.”
Production: FutureFrank
Director/animator: Joan Moreno
