Jordan “Why Not?” by FutureDeluxe

FutureDeluxe wraps Oklahoma Thunder star Russell Westbrook in a vibrant, glitchy package of design and VFX for Nike’s Jordan brand in this impossible-to-ignore :30 with additional post by Electric Theatre Collective.

The R&D frames below provide some clues as to how final the look came into focus.
 
Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Client: Nike
Agency: Wieden & Kennedy
Production: Joint
VFX/design: FutureDeluxe
Post: Electric Theatre Collective.
Audio: J.I.D
 
 
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