Fifteen alumni from Kingston School of Art in London explore the idea of creativity and how to define it in this playful promo for their alma mater produced by Buff Motion thru design agency Bond & Coyne.

It’s hard to not agree when they conclude: “It’s better to unleash your creativity than to define it.”
 

Agency: Bond & Coyne
Production: Buff Motion

Contributors:
Buff Motion
John Bond
Joe Melhuish
Mike Driver
Lauren Doherty
Chester Holme
Rich Fairhead
Reece Wykes
Liangliang Luo
Michael Parkin
Ivyy Chen
Shaun Doyle
Becky Grove
Demelza Hill

Voiceover: Frances Eva Lea