Korb Gets Up Close and Personal With the LeBron XXI for Nike

Rimantas Lukavicius, founder/CD at Korb: “It was a pleasure working on this one. The shoe has an amazing design itself, we just needed to place it in the right environment with the right pace for the viewers to admire it.

“Glad Nike went for the dark and moody feel which is a bit unusual lately, but obviously makes this iconic shoe stand out even more. However, timing was a challenge as usual. Thumbs up to the teams at Nike, Korb, and Echolab for making it possible and FBFX for crafting the 3D models.”
 
 
LeBron XXI Nike brand film by Korb | STASH MAGAZINE

LeBron XXI Nike brand film by Korb | STASH MAGAZINE

LeBron XXI Nike brand film by Korb | STASH MAGAZINE

LeBron XXI Nike brand film by Korb | STASH MAGAZINE
 
Client: Nike
Creative Director: Nike Brand Design

Production: Korb
Director: Korb

Model: FBFX

Music/Sound Design: Echolab

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