“Letter, Lotus and Legend” by Superdesigners
The crew at superdesigners in Moscow just dropped us their latest passion project, a four-month odyssey into the creative process that weaves “the martial grace of the samurai with the textures and fabrics of a hi-tech clothing brand.”
Superdesigners art director Ilya Perevedentsev: “Martial arts have always been a breath of fresh air for western culture. Starting with the first American film adaptations about the samurai, a unified philosophy of perfecting one’s mind and spirit has been accreting additional cultural layers without losing its distinct archaic character.
“We decided to distill this cluster of meaning into striking choreography familiar from films, enrobing it in eclectic technological shapes.
“This piece is about how incessant contradiction and conflict within our psyche lead to feelings of dismay; these feelings are then inevitably expressed through violence and struggle, so that a fragile balance may once again be restored.”
Watch the process reel:
Art director: Ilya Perevedentsev, Valeriy Lunchuk
Motion: Sasha Vorobyova, Sasha Serdukova, Iwan Prokhorov