The design and motion crew at Giant Ant in Vancouver ride deep into the details for US bicycle component brand SRAM and their Eagle Powertrain for electric mountain bikes in this perfectly paced explainer.

From the team at Giant Ant: “We worked directly with SRAM to help inform riders by introducing them to all that the Eagle Powertrain has to offer, from beginners to seasoned pros.

“With so much innovation packed in to the Eagle Powertrain, telling the story of Auto & Coast Shift came with its own set of challenges. CG product renders that accentuate functionality were wrapped in a bold graphic design and motion package that highlighted the unique benefits of the system while maintaining accessibility for a broad audience.”
 
 

 
Client: SRAM

Production: Giant Ant
Director: Giant Ant
EP: Teresa Toews
ECD: Jay Grandin
Head of 3D: Matthew James
Producer: Kaely Blanche
CD: Jay Grandin
3D Lead: Chris Moberg
3D Artist: Chris Moberg, Marcio Flausino
2D: Artist: Shawn Hight, Alex Murphy
Design: Gabriel Silveira

Music Edit/Mix: Jeff Moberg