Logos Software Branding Film by Roman Erohnovich
Director/designer Roman Erohnovich in Moscow: “Logos is a computational and mathematical package for modeling physical processes in the aviation, automotive, nuclear power, and aerospace industries and the first digital product presented by Rosatom State Nuclear Energy Corporation.
“Our identity is a modern fresh twist on Russian design, with all its history and well-established principles.
“It represents a cult-like dry technical design and emotional Russian soul, it is function multiplied by feeling, a geek engineer who found the meaning of life in formulas.”
“Visual language techniques were borrowed from technical design. The aesthetics of simple layouts, infographics, technical fonts, and procedural design are reflected in the corporate font, iconography, and layout principles.
“A signature element is a heat map that reflects the idea of a function and brings color and emotion into the dry technical design. It gives us the opportunity to look at the product through the eyes of an engineer, as well as reflecting the objectives of the product that are modeling of physical processes.”
Director: Erohnovich Roma
Creative director: Ivan Nefedkin (radugadesign)
Producer: Zarina Isabekova (radugadesign)
Art director: Erohnovich Roma
Type designer: Elena Kowalski (Glenjan)
Designer: Alisa Tukhvatulina,
3D/motion graphics: Ilya Klimov
Music: rovoq sound, Nikolay Zaslavsky, Sergey Egorov