ManvsMachine Film4 Rebrand “Making Of”
Although best known for their striking 3D animated work, London’s ManvsMachine rebrand the film domain of UK broadcaster Channel 4 with an intriguing mix of live action, stop motion (the logo) and digital post production (provided by Analog).
MvsM say they developed “a contemporary take on a classic film strip / projector effect… to give the package a visual signature beyond the logo.
“The idents see the technique applied to cinematic live action compositions, presenting the Film4 logo in various locations. Each location/scene carefully crafted to elicit a variety of different moods.
“Idents begin ambiguously before seamlessly branching off into one of three possible endings, making minimal adjustments to shift the mood dramatically.”
Watch the finished IDs with all three of their alternate endings:
Concept, Design & Direction:
Agency & Production Company:
Dan Chase (Channel 4)
Liz Arnott (Channel 4)
Art Direction / Set Design:
Simon Davies (UK)
Max Orgell (US)
Post Production VFX:
Aubrey Woodiwss (Electric Theatre Collective)
Alex Lea (Envy)
Nick Armstrong (Envy)