Director Simon Reeves at Analog in London: “The medium of CG is often used to heighten the intensity of tightly paced, quick cut, energetic work; instead we have used it slow the pulse – ten minutes of calming audiovisual meditative escape.” [Read more]
From Golden Wolf: “Following on from the success of the Adidas UltraBoost 19 launch films, we were excited to be back in the saddle with our friends at TBWA/Neboko for the 2020 campaign.” [Read more]
To emphasize the fact Shiseido’s new WASO skincare range “harnesses the power of Japanese food and botanicals,” Dvein teamed with botanists, robot makers, and London CG mavens Analog to create this striking garden installation. [Read more]
Here’s how London VFX hot shop Analog conjured all the frosty magic in the “Create Your Ride” spot for Steep, Ubisoft’s open-world game, where players snowboard, ski, wing suit, or paraglide, through spectacular mountain terrain. [Read more]
More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.
ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.
“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”