ManvsMachine on turning imagination into reality: “For the 4th year running we teamed up with our friends over at Nike Sportswear to craft their global campaign for Air Max Day.

“This year’s approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.”
 

Client: Nike Brand Design

Agency: ManvsMachine
Director: ManvsMachine
Design & VFX: ManvsMachine
DOP: Kaname Onoyama
Art Department: Stripeland

Colorist: Joseph Bicknell @ Cheat
VHS Footage: Youth Hymns
GIFs: Kate Bones
Additional archival imagery: Nike, Inc.

Music, Sound Design: Resonate