Breaking: Bull Stays Calm in China Shop

Untold Studios, who nailed the VFX on the 2019 John Lewis holiday spot, joins Blink director Nick Ball to rustle up a new mascot called the Money Calm Bull in this blockbuster for UK financial services website MoneySuperMarket.

The post-intensive spot is the latest in the Get Money Calm campaign from London agency Engine, positioning MoneySuperMarket as the place customers can find financial peace of mind.

Engine CCO Billy Faithfull: “He’s a two-tonne, toss-you-in-the-air prize-winning bull the size of an ice-cream van, who’s calmer than a banana. If there is a world where The Money Calm Bull doesn’t exist to help us reach a higher plane of Money Calm, I don’t want to live there.

“Thank goodness MoneySuperMarket’s commitment to helping people reduce financial anxiety is matched only by their creative ambition.”

For more great comedy work from director Nick Ball, have a look at his brilliant Sprint “Evelyn” spot which aired during Super Bowl LII.
 
Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Client: Moneysupermarket.com

Agency: Engine
CCO: Billy Faithfull
CD: Chris Ringsell
Creative team: Charlie Gee, Tian Murphy
Designers: Eric Chia, Abbi Chard
Producer: Leila Bartlam
Assistant producer: Victoria Doran

Production: Blink
Director: Nick Ball
Producer: Ewen Brown

VFX/post: Untold Studios

Edit: Stitch
Editor: Leo King @

Sound design: Jungle Sound Studios
Sound designer: Ben Leeves
Voiceover: Matt Berry

Comments
One Response to “Breaking: Bull Stays Calm in China Shop”
  1. Irene Fox says:

    What is the music in the Bull in a China shop ad?

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