Money Supermarket Money Calm Bull commercial | STASH MAGAZINE

Breaking: Bull Stays Calm in China Shop

Untold Studios, who nailed the VFX on the 2019 John Lewis holiday spot, joins Blink director Nick Ball to rustle up a new mascot called the Money Calm Bull in this blockbuster for UK financial services website MoneySuperMarket. [Read more]

MPC: Money Supermarket “Elephunk” Behind the Scenes

MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.

MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”

“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”

Watch the VFX Breakdown and the finished spot below:

Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Read more]