Moth and Salvation Army “Fight for Good”

Hornet directing team Moth bridges the gap between the Salvation Army’s seasonal Red Kettle street corner stations and the real benefits your donations make in the lives of those less fortunate.

From Hornet: “Growing up, we are all pretty familiar with the Red Kettle, but what can sometimes be hard to conceptualize is the trail of good that they represent.

“Moth uses this campaign to tell three different stories about hardship and the grace that comes from individual generosity. They wanted the entirety of each spot to feel like a contemporary storybook that was rooted in history while having modern design.

“For Moth, one of the key things to get right with the look of these spots was the balance between traditional and contemporary. They needed to reference the long history of the Salvation Army, have the nostalgic warmth of the holiday spirit, but also be clearly talking about the present and situations that still resonate for individuals in 2017.

“Their starting point visually was very rooted in children’s storybooks and 2D illustration, using that to evoke a classic winter tale but in a more current style. By mixing 2D characters with elements of 3D backgrounds they were able to create dynamic camera moves and maximize the depth of their scenes.

“Moth prides themselves on using the beauty and poetry that animation and illustration can infuse into a narrative, creating work that appeals to a wide and diverse audience in an elegant and memorable way.
 

 

 

 
CLIENT: The Salvation Army
Lt. Colonel Ron Busroe

AGENCY: The Richards Group
CD/Art Director: Todd McArtor
CD/Writer: Danny Bryan
Art Director: Dan Case
Writer: Tara Robinson
Broadcast Producer: Bridget Fontenot

PRODUCTION: Hornet
Director: Moth Studio
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Eva Dahlqvist & Dez Stavracos
Editor: Daniele Baiardini & Stephanie Andreou

“GUS”
Design: Moth Studio, Léonie Després, Manddy Wickens
Storyboards: Moth Studio
2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Jennifer Zheng
Cleanup: Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Freya Hotson, Matt Lloyd,
Mick O’Sullivan, Sabine Volkert.
CG Animation: Luke Carpenter, Luke Doyle
Compositor: Daniele Baiardini
Editing Assitance: Stef Roberts

“EMMA”
Design: Moth Studio, Léonie Després, Manddy Wickens
Storyboards: Moth Studio
2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Reg Isaac, Tucker Klein, Jennifer Zheng
Cleanup: Bianca Beneduci Assad, Carlos De Faria, Tyler DiBiasio, Lior Wolff-Epshtein, Anne-Louise Erambert, Anne Escot, Freya Hotson,
Tucker Klein, Harry Slinger-Thompson, Mick O’Sullivan, Jennifer Zheng
CG Animation: Luke Carpenter, Luke Doyle, Lindsay Horner
Compositor: Daniele Baiardini, Qian Shi
Editing Assitance: Stef Roberts

“CHLOE”
Design: Moth Studio, Léonie Després, Manddy Wickens
Storyboards: Moth Studio
2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Reg Isaac, Tucker Klein, Harry Slinger-Thompson
Cleanup: Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Matt Lloyd, Mick O’Sullivan,
Harry Slinger-Thompson, Lior Wolff-Epshtein
CG Animation: Luke Carpenter, Luke Doyle
Compositor: Daniele Baiardini, Qian Shi
Editing Assitance: Stef Roberts
 
MUSIC: Composed, conducted and arranged by: Pierre O’Reilly
Orchestra contractor: James Fitzpatrick
Session Producer: James Fitzpatrick
Orchestra: The City Of Prague Philharmonic Orchestra
Recording Engineer: Jan Holzner
Vocals: Triona O’Neill
Piano: Pierre O’Reilly
Recording Engineer: Tom Bullen
Mixed and Mastered: Nick Taylor

Sound Design: Box Of Toys Audio
Audio Engineer: Matt Cimino
Online Flame Artist: Mark Sullivan
Senior Producer: Jennifer Brannon

VO: Susan Eisenberg – William Morris Endeavor Entertainment
 

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