MPC Opens Semi-Permanent 2018 in Auckland

The New Zealand edition of Semi-Permanent 2018 launched in Auckland this summer with refreshingly light-hearted titles directed by Marc Smith out of MPC Creative in New York with support from the MPC crew in Bangalore.

Marc Smith: “There was a literal meaning that I wanted to create a sequence with levity – a fun and lively character piece and a wild spectrum of enthusiasm and emotion.

“It was a chance to follow my own advice: not to take myself too seriously and fall in love with design all over again, specifically character work, which is something I adore.”

“I made a curated playlist for the animation team so they would understand the tone I wanted to achieve. I even acted out all the scenes personally, so that they had a clear reference.”
 
Semi-Permanent 2018 Auckland titles MPC aniimation | STASH MAGAZINE

Semi-Permanent 2018 Auckland titles MPC aniimation | STASH MAGAZINE

Semi-Permanent 2018 Auckland titles MPC aniimation | STASH MAGAZINE

Semi-Permanent 2018 Auckland titles MPC aniimation | STASH MAGAZINE

Semi-Permanent 2018 Auckland titles MPC aniimation | STASH MAGAZINE

Semi-Permanent 2018 Auckland titles MPC aniimation | STASH MAGAZINE

Client: Semi Permanent (Auckland)
Director: Simon Velvin

Production: MPC Creative
Director: Marc Smith
Executive Producer: Nick Haynes
Producers: Lindsey Krehel & Chris Connolly
Bangalore Line Producer: Sanchit Soi
Bangalore Production Coordinator: Salil Thapa
Storyboards/illustrations: Roger Hom, Tyler Gibb
Motion Design: Adam Rozanski
CG Lead/VFX Supervisor: Chris Bernier
Bangalore CG Supervisor: Mark Robinson
Modeling: Jemmy Molero
Rigging: Wesley Schneider
Animation: Mike Lombardo, Grae Revell, Madeline Jackson, Jacob Fradkin, D. Venkatesan, Shiny Rajan, Debasish Raha
Lighting/lookdev: Chris Bernier, Roberto Maki, Lucy Choi, Vadim Turchin, Chris Ribar, Francisco Fraga, Monica Manalo, Ashley Yee, Mike Lombardo
FX: Helen Kwok
2D Lead: Tobey Lindbäck
Bangalore 2D supervisor: Rashabh Bhutani
Compositors – Tobey Lindbäck, Giulia Bartra, Renato Carone, Mazyar Sharifian, Abhilash Aravindakshan, Dilshad Alam, Rajinikanth R., Geetesh Tari, Yashvardham Jain

Music/sound: Nylon Studios
Creative Director/Composer: Zac Colwell
Sound Designer: Stuart St Vincent Welch, Dave Robertson
 
 

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