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Packing an 838-horsepower V12 engine and retailing for a cool $2M, the limited-edition Aston Martin Valen launched this summer with a standout film courtesy of the CG design and motion crew at Tomorrow Bureau.
From Tomorrow Bureau: Working with Design Bridge and Partners, our aim was to capture the car’s uncompromising and outrageous character by placing its precision-engineered design and meticulous craftsmanship front and center.
“Every ignition, shift and surge in RPM is translated into camera movement, pacing, and transitions, allowing the engine to dictate the rhythm and structure of the film.”
Presented within a stripped-back, anechoic environment, we isolated the car from any distraction. Monumental compositions sit alongside forensic close-ups, revealing Valen’s extreme proportions, sculpted surfaces and meticulously engineered details.
The film is built around recordings of the car’s V12 engine. Rather than treating sound as a supporting element, we used it as the creative framework for the entire piece. Every ignition, shift and surge in RPM is translated into camera movement, pacing, and transitions, allowing the engine to dictate the rhythm and structure of the film.
Client: Aston Martin
Design Agency: Design Bridge and Partners
Production: Tomorrow Bureau
Audio: Solter Studio, Zelig Sound
