Director Andy Hall Joins Not To Scale Roster
May 15, 2024
Relax for three minutes and watch as Marcin Jakubowski (art director at The SPA Studios in Madrid) revisits an old sketch and details his step-by-step process to turn it into a feature-quality animated scene layout. [Watch]
What started out for Buenos Aires studio Plenty as a straightforward project to recreate Rio de Janeiro in full CG, soon evolved into a complex experiment merging a sweeping practical MDF miniature of the city and 10 3D-printed statues of olympic athletes with projection mapping. [Watch]
Imaginary Forces offers a peek into the process and passion behind three of their top-of-the-food-chain broadcast title projects. [Watch]
Parallel Teeth (aka London director, animator, graphic artist Robert Wallace) dials up his off-beat wit and rhythmic charm in this music video for “Beffy” from New Zealand artist Ladi6, a non-stop delight of loops and whimsical visual treats. [Watch]
In direct contrast to his restrained and tasteful short film “Sins,” Los Angeles director, designer, animator Ariel Costa amps up his signature collage kinetics into a rough-and-ready promo for Green Day’s newest called “Bang Bang.” [Watch]
How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
London motion mavens DixonBaxi rethink how the Premier League connects with its two billion football fans, constructing a striking and expansive new broadcast packaging including show titles, in-match graphics, augmented-reality, touch-screen, studio graphics, and soundtrack. [Watch]
Commissioned by a not-for-profit Christian ministry to promote a book by Kevin DeYoung, this vibrant and detail-rich sequence from the team of Vancouver animator/CD Jorge Rolando Canedo Estrada (aka Jr.canest) and Seattle illustrator/designer Don Clark will appeal to both believers and heretics alike. [Watch]
Toronto-based Canadian animator/illustrator Howie Shia’s riveting and visceral adaptation of the myth of Hercules tells the story of “a young boxer struggling to negotiate between his shy, bookish nature and a divinely violent temper.” [Watch]
LA studio STATE Design celebrates its third year with a new space, new website and this animated self-promo piece showcasing the company’s diverse range of talents and extolling their boutique values. Have a look at some of the development art as well as the finished piece. [Watch]
The team at Giant Ant in Vancouver take their latest open brief from Slack deep into bright-and-happy land via this bouncy 3D mini-opus, with post-production from The Sequence Group, and music/sound design from Antfood. [Watch]
Gabriela Badillo and Enrique Sañudo at design and animation studio COMBO, conjure a welcome mix of graphic elegance and vibrant joy in this pitch to Mexican Channel TV Claro Sports for a broadcast ID promoting the broadcaster’s coverage of the 2016 Olympics in Rio. [Watch]
What’s the secret to punching out of the Rio Olympics ad barrage? Start with a killer script from W+K Portland calling for A-list sports celebs, hire Prettybird directing duo DANIELS to shoot it, hand the footage to editor Angus Wall at Rock Paper Scissors, then let The Mill handle VFX and grade. [Watch]
In direct contrast to his last Honda spot – the massively complex table-top adventure called “Paper” – Oscar-nominated stop motion maven Adam Pesapane (aka PES) invades the Esther Williams Stage at Sony Pictures Studios in Culver City constructing five life-size sets in this new 60-second opus for the 2017 Honda Ridgeline. [Watch]
