Petrick Takes a Breath in New Spot for Tinkoff Bank

Creative director Misha Petrick and his Berlin design and animation crew capture all the frustration and absurdity of life’s mundane tasks in this expressive character spot, one in a new series for Tinkoff Bank cashback debit cards.

Director Ruslana Mirzaalieva: “Together with Tinkoff, we created debit card designs and a series of videos about stress. Sometimes the last straw can be a flash drive that refuses to obey the laws of physics. To avoid self-liquidation from an excess of emotion, we suggest taking a deep breath and a break.

“The peculiarity of advertising animations is that they cannot show fire hazardous situations, cutting objects, aggression, and so on. The challenge for us in this film was to find a suitable ending where there would be a release of tension, but no aggression or dangerous situations. For this story, we chose realistic 3D, unsaturated colors, and a light noir vibe”.
 
 
Petrick Takes a Breath for Tinkoff Bank | STASH MAGAZINE

Petrick Takes a Breath for Tinkoff Bank | STASH MAGAZINE

Petrick Takes a Breath for Tinkoff Bank | STASH MAGAZINE

Petrick Takes a Breath for Tinkoff Bank | STASH MAGAZINE

Petrick Takes a Breath for Tinkoff Bank | STASH MAGAZINE
 
Client: Tinkoff Bank

Production: Petrick
Creative Director: Misha Petrick
Director/Art director/Storyboard: Ruslana Mirzaalieva
Idea: Ruslana Mirzaalieva
Writer: Rinat Khusnutdinov
Copyright: Sergey Ilyukhin
Creative Producer: Nadya Petrick
Executive Producer: Polina Fufarova
Character Design: Valeria Lugovaya
Sculpting: Robert Kubus
Rigging: Ravshan Gaziev
Lead Animator/Animatic: Vova Orlov
3D Animation: Anya Pozdeeva, Masha Kolpakova
Environment Design/Modeling: Sergei Ryzhov
Look Development/Assembly: Yaroslav Kuryanovich

Music/sound design: Alexander Maslyuk