PSYOP Signs Berlin Studio someform for U.S. representation
January 6, 2026
ECD Mariano Farías and the Plenty design and motion crew (whose work we’ve featured here), capture the studio’s creative attitude and philosophy in this beautifully lit, black and white CG film.
From Plenty: “’Living Identities’ is Plenty’s approach to Motion Identity, an exploration of how brands can think, feel, and behave through motion. This film captures that vision: a belief that identity is no longer static, but a living entity that adapts, reacts, and communicates with purpose.
“Every element in the film — paper, grids, nodes, typographic structures — reflects the essence of how we think and build. Paper is the most elemental material for designers: where ideas first take shape, where logic becomes visible.”
Production: Plenty
ECD: Mariano Farías
Director: Leonardo Martín
EP: Gladys Esquivel
Coordinator: Marina Dominioni
Art Director: Leonardo Martín
Designer: Leonardo Martín
Animator: Hernán Estevez, Juan Ignacio Garay, Leonardo Martín
Houdini Artist: Juan Ignacio Garay, Leonardo Martín
Music: Lolo Micucci
