In Praise of Danish Modern
Inspired by an exhibition of Danish chair design at Designmuseum Danmark in København, Brighton motion designer Marius Vaitkevicius committed the next nine months to further research and crafting these three films.
Marius Vaitkevicius: “The mid-20th century in Denmark produced some of the greatest works in furniture design history. A lot of the pieces, especially chairs, have become iconic and are still as modern-looking as they were 60 years ago.
“One of the biggest creative challenges was working with a highly limited color scheme. Originally, five colors were chosen, but later in the production process this number was reduced to three – each of the three videos would take a different key color, while the other two colors would stay consistent.
“This gave each video a unique look while still maintaining consistency across the series and website. The limited color scheme greatly affected composition – much care and attention were needed to ensure that objects of the same color do not overlap too much and that all key objects have clear contours.”
Visit The Danish Chair site.
The Danish Chair 2/3 – Hans Wegner
The Danish Chair 3/3 – Arne Jacobsen
Designer/animator/director: Marius Vaitkevicius
Music: Emmett Cooke “Winter Memories”
VO: Brian Roberts