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Working through Tennessee animation studio Emberscope Studios and agency Fire Kite, veteran director/animator Roman White carefully defaces a US dollar bill to lure clients to a wealth management webinar.
Alex Goulart, Founder/ECD at Fire Kite: “The McAlvany Wealth Management advisors are some of the sharpest financial thinkers in America, but you have to hear from them to find out. With this campaign, we’re hinting at the sophistication of their thinking while illustrating the webinar topic in a visually evocative way.
“In a highly competitive and crowded market, the challenge was to pique enough interest to generate RSVPs to a two hour event.”
“In a highly competitive and crowded market, the challenge was to pique enough interest to generate RSVPs to a two hour event; a meaningful time commitment for the busy, high-net-worth audience away from their desks during the summer months.
“Fire Kite’s concept was to visually illustrate the fraying and unraveling of the American dollar bill to symbolize the shifting market conditions, while also highlighting McAlvany’s wealth advisors as expert speakers on the topic.
“A secondary challenge was the timing: we were briefed on the event theme only 15 days before the event. The promotional materials had to be concepted, produced. and launched within that window.”
Client: McAlvany Financial Group
Agency: Fire Kite
Founder/ECD: Alex Goulart
CD/AD: Zach Fugate
Designer: Austin Arnold
Producer: Charlie Colombo
Project Manager: Lori Shoukry
Animation: Emberscope Studios
Founder/EP/CD: Chris Sonnenburg
Animator: Roman White
Editorial: JAMD Productions
Founder/Editor: Marshall Lee
Music: Singing Serpent
