Royale and AKQA: Nike Colordry

Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting?

According to Royale and AKQA, start by harnessing tiny motes of 3D color then hone them into a dazzling shower of exploding meteorites. Good idea.

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