Royale and AKQA: Nike Colordry

Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting?

According to Royale and AKQA, start by harnessing tiny motes of 3D color then hone them into a dazzling shower of exploding meteorites. Good idea.

2 Responses to “Royale and AKQA: Nike Colordry”
  1. Nicholas A. Baio says:


  2. Scar says:

    Beautiful – as always.