Director Roman Veiga Joins Troublemakers’ Roster
April 18, 2024
Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting?
According to Royale and AKQA, start by harnessing tiny motes of 3D color then hone them into a dazzling shower of exploding meteorites. Good idea.