We Are Royale animate a series of five groundbreaking ads designed to expand recruitment for the British Army by directly confronting the concerns of women, gays, Muslims, and those who fear they are too emotional or physically unfit to serve. [Watch]
Creative & digital agency We Are Royale (Royale) has hired Executive Producer Rhys Demery. [Watch]
Creative agency We Are Royale (Royale) has added Heidi Netzley as Director of Business Development. [Watch]
Anchored by the low-key tones of usually-funny-man Steve Carell, this easy-going spot rendered in an unfussy 2D style by motion shop Royale thru Omelet, challenges Angelenos to “Save the Drop” as the California drought just keeps getting worse. [Watch]
An assertive script from Mullen combined with clean and stylish execution from the Royale crew elevates this corporate piece for multinational financial info provider S&P Capital IQ called “The Power to Capitalize” above the fray. [Watch]
Royale sets the tone for CW’s hit post-nuclear drama “The 100” with an intriguing mix of live action, CG, matt paintings and motion graphics.
Jayson Whitmore, ECD/partner at Royale in LA: “We wanted to expand on the show and give viewers a reason to pay close attention to the titles. The narrative information in each shot gives die-hard fans and casual viewers a sense of a much larger world yet to be fully explored.
“Everything from the locations to the telemetric data being displayed is pulled straight from the show’s cannon. Taking this even further, the first and last shot of the sequence will change for each and every episode.”
