CD William Campbell and the Scholar crew re-work the logo of New Zealand telecom Spark Mobile into a snappy series of motion treatments using a full range of creative tools including CG, VFX, live action, and cel animation.

From Scholar: “We wanted to define each cinematic world with humor and whimsy, finding the exact moment, action, or medium that made each iconic pop culture reference instantaneously recognizable.

“Each vignette is a carefully crafted story, showcasing the diverse media experiences Spark has to offer. From epic fantasy dragons to dramatic soap operas, and even streaming your favorite music, Spark is at the center of it all, literally.”
 
 

 
Client: Spark Mobile

Production: Scholar
CD: William Campbell
ACD: Vin Kim
Art Director: Zach Herdman
Managing EP: Kirsten Noll
EP: Antonio Hardy
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Senior Producer: Michael Heil
CG Supervisor: Kevin Kolodinsky
Designer: Ana Chang, Kirt Critoph, Jee Kim, Vin Kim, Kevin Kolodinsky, Jina Kwon, Danna Macias, Kiron Robinson, James Levy, Anthony Madlangbayan, Helder Real, Stephanie Stromenger, Javier Tommasi, Mauricio Villa, Garret Walter
2D Animator: Michael Cafarelli, Ana Chang, Zach Herdman, Kenny Kerut, Kiron Robinson
Cel Animator: Ana Chang, Kiron Robinson
3D Animator: Kirt Critoph, Vin Kim, Mauricio Villa
3D Generalist: Liam Elias, Kevin Kolodinsky
Lighter: Jamil Primas
Compositor: Matt Lavoy, Rachel Moon
Flame Artist: Rachel Moon
Media Manager: Adrianna McKinley
Storyboards: Stephanie Stromenger, Jasper Yu
Colorist: Silver DeStouet