SK-II “#CHANGEDESTINY” Brand Films by Imaginary Forces, Passion Pictures, Platige Image, and C3

Leveraging the intense emotions of six Olympic athletes, Japanese cosmetics brand SK-II launches a series of ambitious and empowering films with the help of Imaginary Forces, Passion Pictures, Platige Image, and C3 thru WPP.

The films personify the inner demons of each athlete with a giant monster or Kaiju that they must overcome to “take destiny in their own hands”.

Nihar Das, team lead at WPP: “It is rare when a brand’s purpose aligns perfectly with the need of the hour. Not only to highlight the pressures surrounding women in our society but also to share the incredible human stories of how six women overcame these pressures.”
 

“VS Pressure” (above)
Production: Platige Image
Director: Bartek Kik, Damian Nenow
Producers: Robert Stasz, Justyna Supernak
 
 

 
“VS Trolls”
Production: Passion Pictures
Director: Jon Saunders
Producers: Rick Bland, Mike Turoff, Ioan Holland, Luiza Cruz-Flade
 
 

 
“VS Rules”
Production: Imaginary Forces
Director: Alan Williams
Producers: Jon Hassell, Melody Alexander
 
 

 
“VS Machines”
Production: Imaginary Forces
Director: Alan Williams
Producers: Jon Hassell, Melody Alexander
 
 

 
“VS Limitations”
Production: C3
Director: Takcom
Producers: Yuki Iizumi, Yuto Adachi
 
 

 
“VS Obsession”
Production: Platige Image
Director: Bartek Kik, Damian Nenow
Producers: Robert Stasz, Justyna Supernak
 

Client: SK-II

Agency: WPP (Grey and Mediacom)
Partners: HUGE, VaynerMedia, Mano, Hogarth Worldwide
ECD: Leo Savage & Graham Drew
Executive Creative Producer: San Takashima
WPP Team Lead: Nihar Das
Integration Lead: Nathan Wilson
Creative Strategist & Copywriter: Katie Mulligan
Creative Consultants: Stuart Harkness, Shane Lester
Creative Directors: Ashley Chen, Ken Mitani & Sudhir Pasumarty
Senior Copywriter: Yukika Anan
Senior Art Director: Yoichai Inamura
Art Director: Jerry Li
Designer: Amanda Ang
Project Director: Lorysa Rossnagel
Senior Producers: Miwako Yasukouchi & Shoko Akutagawa
Producer: Hayato Chaki

Music Studio: Simon Elms, Eclectic Sounds
Music: John Legend (‘VS’ Trolls), Lexie Liu (‘VS’ Obsession)

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