“Smarty/not Smarty” by Art&Graft

Wieden+Kennedy, London: “‘SMARTY/not SMARTY’ playfully illustrates there are SMARTY and not so SMARTY choices in life.

“Using charming 3D animated storytelling, produced by Art&Graft, played out in everyday scenarios, the spot highlights the brand’s killer USP (money back for unused data) with a witty tone.”
 
Art & Graft Smarty | STASH MAGAZINE

Art & Graft Smarty Wieden Kennedy | STASH MAGAZINE

Agency: Wieden+Kennedy, London
Creative Directors: Hollie Walker, Kit Dayaram
Creatives: Joris Philippart, Arnab Chanda, Tomas Coleman
Executive Creative Directors: Iain Tait , Tony Davidson
TV Producer: Jo Charlesworth

Production/director: Art&Graft
Producer: Tom Bromwich

Sound Company: 750 MPH
Sound Designer: Sam Robson
Producer: Mary-Ann de Cruz
 
 

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