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Following up their stand out work on the Hyperboot, Berlin CG stylists someform Studio re-team with Hyperice and Nike for a very calm and comfortable take in this film for the new Air Zoom Hyperslide.
From someform: We conceptualized and produced this global visual launch campaign, delivering a relaxed and laid back 30-second hero animation, abstract motion vignettes for social, and a complete suite of product and retail stills.
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To visually translate these features, our team designed abstract motion concepts representing cushioning, vibration, and heat, bringing them together in a fluid edit driven entirely by the product design itself.
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The Hyperslide combines low-profile Nike Air Zoom cushioning with Hyperice recovery technology, delivering targeted heat and vibration across the top of the foot to help reduce tension, relax feet and support everyday recovery.
To visually translate these features, our team designed abstract motion concepts representing cushioning, vibration, and heat—bringing them together in a fluid edit driven entirely by the product design itself.
The Hyperslide embraces a sleek, futuristic design draped in a versatile, sand-colored finish. This muted monochromatic palette served as the foundation for the campaign’s color design, creating a subtle contrast against glowing red hues that emphasize the active heat function of the Hyperslide Pod.
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Client: Hyperice, Nike
CD: Anthony Katz
Motion Director: Christopher Sims
Motion Design Manager: Brian Adsit
Production: someform Studio
Team: Helge Kiehl, Matthias Winckelmann, Jacqui Munoz, Julius Steinhauser, Levi Kosters, Remo Gambacciani
Producer: Angelika Wdowiak
Audio: Zelig Sound
