Swatch “Big Bold Jelly” Brand Film by Woodblock
From Woodblock animation studio in Berlin: “Working with Swatch is amazing because they really do care about the story behind their designs and are open to create pieces that go deeper than just product shot after product shot.
“As always, all CGI work was created in Houdini. Instead of going for the typical 3D fluids, we decided to go for a more graphical approach, using 2D fluid grids, which helped us being able to create lots of detail with high contrast.”
Director: Fabian “Pit” Pross
Artists: Thorsten Löffler, Markus Eschrich, Csaba Letay, Paul Schicketanz, Dzhuliya Kolontay, Benjamin Broschinski, Fabian Pross