Swiss International and Adam Berg Unleash “Boxes” for Uber
Two hundred cardboard-clad extras on the streets of Bangkok extended to thousands in seamless VFX from Stockholm studio Swiss International push this Uber ride sharing spot from director Adam Berg nicely over the top.
Marketing director for Uber, Asia Pacific Esh Ponnadurai: “We use boxes as a way to dramatize the traffic situation and highlight some of the funny, absurd and occasionally annoying situations that we face on daily basis in traffic.
“We also hint at the need for solution, of which ride sharing plays an important role.”
Agency: Forsman & Bodenfors
Production Company: Indio Film
Director: Adam Berg
Executive Vfx Producer: Emma Rosas Hott
Vfx Supervisor: Leo Wilk
Vfx Producer: John Thorstensson
Vfx Coordinator: Jonas From
Colorist: Mark Gethin
Sound Design: RedPipe