Animated person wearing sunglasses and an Arsenal football jersey with Emirates Fly Better logo, surrounded by yellow rays and blue streaks, looking confident and upward—as if embodying the spirit of “Welcome to the Arsenal State of Mind” brand film by Fx Goby & Nexus. Frame from Stash Magazine article.

Fx Goby & Nexus Welcome You to the Arsenal State of Mind

Posted on August 4, 2026

After winning the 2025/26 Premier League title in May (ending a 22-year drought), fans of Arsenal FC are justifiably in a good mood and this new spot from Nexus director Fx Goby reflects the glow of that joy perfectly. [Watch]

Category Advertising, Animation, Character Animation, Featured · Tags , ,