Four scenes: cars drive in a spiral; city streets with many traffic lights; a damaged car on a hill; three trucks of varying sizes, a person visible in the smallest. All images use a diorama or model style, reminiscent of Joel Kefali’s distinctive visual approach and perfect for capturing the world of AA Insurance. Frame from Stash Magazine article.

Joel Kefali Takes the Road Less Traveled for AA Insurance

Posted on September 1, 2026

One nice result of the rise of AI in creative production is the quiet backlash against it as directors like Joel Kefali at Good Oil in Sydney make an effort to craft motion as hand-made, low tech, and charming as possible. [Watch]

Category Advertising, Featured, Stop Motion, VFX · Tags , , , ,