Erin Serletic and Chris Fitts Join Loyalkaspar [Read more]
From the release: Los Angeles, CA — (February 9, 2016) — Branding and creative agency loyalkaspar has added Rhys Demery as Executive Producer. Joining the bi-coastal agency’s Los Angeles office, Demery brings well over a decade of production experience spanning broadcast design, integrated content, traditional on-air spots, branded content, digital and social. Navigating the world […] [Read more]
From the release: Entertainment branding agency loyalkaspar took home top honors at last night’s PromaxBDA Awards ceremony as 2015 Global Excellence Agency of the Year. The award is given to one company annually for outstanding and creatively innovative work in entertainment branding. On top of the Agency of the Year honor, loyalkaspar also took home […] [Read more]
Loyalkaspar (celebrating their 10th anniversary) just added Troika alumni Robert Blatchford as chief development officer to their new Los Angeles studio and ex-Trollbäck CD Anna Minkkinen as creative director in New York. [Read more]
The crew at Loyalkaspar in NY follow up their 2008 redesign of Fuse Network with what CD Daniel Dörnemann calls “a true rebrand built from the ground up that was current, expressive and recognizable in every element.
“Music fans today want to be informed. Information is social currency to them, and this rebrand is all about giving Fuse the tools to inform and communicate like a friend rather than an institution. They wanted it to feel authentic without layers of marketing speak, and they wanted to position themselves at the center of all things music.” [Read more]