A close-up of the BFG with a gray beard and large ears, smiling warmly at someone off-screen in this Sainsbury’s Christmas ad. Frame from Stash Magazine article.

Sam Brown & Electric Theatre Collective Keep the BFG in Sainsbury’s Christmas

The annual UK holiday advertising wars commenced this week with the creature animation team at Electric Theatre Collective and their collaboration with Rogue Films’ director Sam Brown for Sainsbury’s our favorite so far. [Watch]

Virgin Media Goat Glider Sam Brown Untold Studios VCCP | STASH MAGAZINE

The Fur Flies in New Virgin Media Spot by Sam Brown and Untold Studios

Following up on their fabulously coiffed bovine-riding-a-motorcyle spot from 2022, London’s Untold Studios delivers another VFX masterclass in CG grooming with this hang-gliding goat. Both spots are for Virgin Media thru VCCP London. [Watch]

This is Virgin Fibre | STASH MAGAZINE

What Really Goes on Inside Virgin Fiber

Turns out life inside a Virgin Media fibre optic connection is just one big rampaging extravaganza of characters and chaos – according to Rogue director Sam Brown and the VFX crew at The Mill in London. [Watch]

Sam Brown_Waitrose Coming home | STASH MAGAZINE

Sam Brown and The Mill: Waitrose “Coming Home”

In the rush of 2016 holiday spots you may have missed this one (we did): the migratory adventures of an intrepid Scandinavian Robin brought to life in impeckable feathery detail by Rogue director Sam Brown and the VFX crew at The Mill in London. [Watch]

Electric Theatre Collective Freeview | STASH MAGAZINE

Electric Theatre Collective: Freeview “Left Behinds”

Powered by Foreigner’s almighty power ballad “I Want To Know What Love Is,” London VFX house Electric Theatre Collective bring the house down with bang-on performances and perfect integration in Freeview “Left Behinds” directed by Rogue Films’ Sam Brown thru Leo Burnett. [Watch]

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Sam Brown and The Mill: Guinness “Made of Black”

The Mill‘s post crew help Rogue director Sam Brown highlight homegrown talent from across Africa in this spectacular centerpiece of Guinness’ high-energy assault on the continent.

In development for over a year and part of the global Guinness “Made of More” platform, the two-minute film premiered during a four-hour sponsored takeover of MTV Base. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa. [Watch]