A split image showing sleek, modern bicycle wheels, close-ups of wheel components—highlighting Shimano DURA-ACE precision—a labeled Super Aero plaque, and two wheels in a futuristic tunnel. Frame from Stash Magazine article.

Frame48 Wheel Out Campaign Films for Shimano

Following up their recent work for Lenovo laptops, the crew at Culver City CG studio Frame48 pivot to competitive cycling in this anchor film from a new campaign for the venerable Japanese bike component maker Shimano. [Watch]